So modern that you don’t even notice when you use them – image campaign of banks in Poland was launched

On Monday, 1 March an image campaign organized by the Polish Bank Association will be launched under the slogan “Banks in Poland – so modern that you don’t even notice when you use them”.

The aim of the campaign is to show that bank clients in Poland have access to the services of one of the most modern banking systems in Europe. The use of banking services is so intuitive today that we often do not even notice when we use them in our daily life and, consequently, we do not realize the effort put into the development of such advanced technologies.

The idea of the campaign resulted from an observation that the public awareness pertaining to the banks’ scale of business and the technological development is relatively low, despite the fact that the benefits of modern banking are drawn by the bulk of society and Polish state institutions. Hence the idea of a campaign reminding us that banks in Poland are so modern and so packed with convenient features that they are almost unnoticeable in the daily operations.

The campaign has been organized by the Polish Bank Association in cooperation with its member banks. It is the first such a big image campaign of the banking sector in Poland, executed jointly by banks. The aim of the campaign is to promote the Polish banking industry, not individual banks. The image campaign coincides with the 30th anniversary of the beginning of Polish banking in the new economic realities and the anniversary of the Polish Bank Association.

The campaign comprises image activities on television and Internet. The campaign uses 30- and 15-second spots, showing modern banking services which clients may use on a daily basis – payments by phone, opening an account with a selfie, or instant transfers.

The image communication is supplemented by a dedicated landing page at http://www.bankiwpolsce.pllink opens in a new window. The page contains in-depth information about modern banking, statistics regarding the scale of business of the Polish banks and their presence in the daily life, as well as data showing the important role of banks for the economy and society, among others, in the times of the COVID-19 pandemic.

The creative concept of the campaign was prepared by Bridge2Fun, and the media buying was done by Starcom.

Author:

Bank Millennium

Last Updated on March 11, 2021 by Karolina Ampulska