Żabka Group signs acquisition agreement for Maczfit expanding into new areas of convenience in Poland

Żabka Group signs acquisition agreement for Maczfit expanding into new areas of convenience in Poland

On 8 March 2021, Żabka Polska sp. z o.o. and the owners of Maczfit, the leader of the dietary catering market in Poland, announced the execution of an acquisition agreement incorporating Maczfit under the Żabka Group’s structure. This is another strategic step in expanding Żabka’s modern convenience offer to consumers. Żabka will become the majority shareholder of the company, supported by its founder, Maciej Lubiak in his role as CEO.

The transaction boosts Żabka’s ability to continue to effectively develop its chain of convenience stores, broadening the firm’s product offer and innovating its future growth. The acquisition will also focus on ongoing development of the dietary catering market, which represents one of the fastest growing areas in the food delivery space. Maczfit was founded in 2015 by visionary creator, sportsman, restaurant owner and entrepreneur, Maciej Lubiak. The founder and minority shareholder will remain involved as CEO.

The acquisition of Maczfit represents another stage of the Żabka Group’s development process. First, Żabka, already a leader in modern convenience, focused on making consumers’ lives easier by saving their time and protecting their health. And further, integration of new e-commerce solutions contributes to building an ecosystem of solutions for consumers that can be realized at any moment of their everyday lives.

“Inclusion of Maczfit in the Żabka Group constitutes an element of our long-term development strategy in the convenience area, ensuring an efficient response to the needs of millions of our customers. The new organizational structure announced at the beginning of the year will allow us to expand the scope of our activities to cover new areas, such as dietary catering, operated by Maczfit” – says Tomasz Suchański, President of the Management Board and CEO of the Żabka Group.

“We are systematically expanding our products and services in the area of digital solutions for our customers, representing the present and future of our retail business. The offer of Maczfit is complementary to the existing Żabka ecosystem based on Żabka’s modern convenience model. Proximity and convenience, as well as solutions matched to customer expectations, are in its DNA” – commented Tomasz Blicharski, Executive Vice President of the Management Board and Managing Director of Żabka Future.

“We are glad that the Żabka Group recognized our potential and thanks to its ecosystem we will be able to offer our services to even more customers. We are already the leader of the dietary catering market in Poland, and Żabka’s decision will make our development even faster in the coming years. Our mission is to support healthy food choices of the Polish people. Żabka, as a company promoting sustainable lifestyles, is our obvious partner” – said Maciej Lubiak, the CEO of Maczfit.

“I am overjoyed that Żabka will become the new majority shareholder of Maczfit Foods sp. z o.o. I would like to emphasize in the last two years Maczfit has rapidly increased the scale of its business, entering new markets and expanding its modern offer. Our investment enhanced production capacity, increased employment and significantly improved the company’s profitability. Joining Żabka, the leading Polish commercial group, will allow Maczfit to maintain its excellent growth rate” – said Piotr Noceń, co-founder and Managing Partner of the Resource Partners fund.

The acquisition agreement of Maczfit by the Żabka Group was signed on 5 March 2021. The shares will be purchased from the acquired company’s owners: Resource Partners and Maciej Lubiak, the founder and the CEO of the company. According to the terms of the  transaction, the acquisition shall be considered finalized after all the requirements stemming from antitrust laws have been fulfilled. Maczfit Food sp. z o.o. shareholders were advised by: Fidea and Gide law firm; and Trigon, OC&C, DLA Piper as well as PwC were Żabka’s partners.


Żabka Polska Sp. z o.o.

Last Updated on March 11, 2021 by Karolina Ampulska