How can a product help? Based on the example of SOS Children’s Villages Poland
More and more often companies come to us with their own vision and idea of co-operation but they also more willingly listen to the Association’s needs. We can observe a great increase of interest in terms of socially engaged products. Companies want to follow this direction as they know that consumers are keen to choose products which may change for the better the situation of children in need.
One of the examples of co-operation between SOS Children’s Villages Poland and companies is the campaign “You buy – you help!” – run by Henkel and the Kaufland supermarket chain. This year the campaign lasted from August to October and the sales income from Henkel products (cosmetics, washing and cleaning products) is to be spent on children’s development and education. Owing to the collected amount children under the Association’s care in Siedlce and Biłgoraj can participate in language classes planned throughout the entire year. The gathered money also allowed to finance the purchase of didactic materials used during the classes.
Such type of co-operation is of significant importance to our Association. It should be emphasized that children who land in our care quite often have problems with reading, writing and even speaking. These circumstances require from us great effort in order to help children develop in a normal manner and as a result enter the adult life with confidence. – says Barbara Rajkowska, the National Director of SOS Children’s Villages Poland.
Another example of socially engaged products, which support the Association’s objectives, are Procter&Gample products within the “Pure helping” campaign. In June 2019 by buying products branded Fairy, Ariel, Vizir, Lenor, Ambi Pur in Kaufland supermarkets consumers contributed to funding meals for children in need.
SOS Children’s Villages in Poland is a charity organisation taking care of abandoned and orphaned children as well as the ones from families in crisis within the “SOS for the Family” Programme. The Association has been operating in Poland for 35 years and takes care of 1530 children and youth. It is a part of the international organisation SOS Children’s Villages International which operates in 136 countries.
Last Updated on March 16, 2021 by Karolina Ampulska